CITY UNIVERSITY
OF SEATTLE

On the heels of the global pandemic, as people were getting back to work, they were also rethinking their jobs and professional goals. CityU wanted to catch people as they went through this reassessment and inspire them to take the next step toward the career they want in a fun, unintimidating way that reminds them of their true potential. While freelancing at ad agency Copacino/Fujikado, I wrote this campaign working with Creative Director/Art Director Lianne Onart.