POINT BLUE ROOTS PROGRAM

Natural and working lands make up 90% of California, and people across the state are already deeply concerned about the harmful effects of climate change. So, to create awareness of the Roots Program – and its conservation grants –  we gave fear the day off. Instead, we showed how individuals and communities can make a real impact in  protecting the ecosystem we're all a part of. I teamed up with art director partner Cathy Campbell and director Mark Decena/Kontent Films San Francisco  to bring this video to life.