GROUP HEALTH

The way people think of health is evolving. It's less about hours spent at the gym and more about mind, body and spirit. To help Group Health stand out in a category filled with pictures  of smiling doctors, we started a conversation about what it really means to feel healthy, with a social activation and out-of-home advertising to drive awareness. I was the author of this campaign at ad agency DNA, and part of the team that helped gain consensus amongst doctors, nurses, marketers and even some patients that #ThisIsHealthy was a campaign they could get behind.